As the Media Team Creative Lead I led a team of artists responsible for all external media for Forza Horizon 3. This included the Hot Wheels Expansion and the Blizzard Mountain Expansion. I led creative for the screenshots and video content for all marketing efforts.
I directed the world premier E3 trailer for Forza Horizon 3. I was responsible for the music selection, editing, cinematography, overall concept and led the media team to deliver all external marketing for the title. This trailer broke the record for most watched Forza trailer upon release, having over 3 million views in first week.
With over 2.5 million units sold, approximately 75% increase in sales from Forza Horizon 2, Forza Horizon 3 became the best selling racing franchise according to NPD Group Data.